TopLeague, online football game of aitainment GmbH, already brought many important content partnerships with regional and national media in the current season. Now, those responsible go even further and increase the marketing of the game at national level within the framework of cooperation with the Ippen digital GmbH & co. KG. The Munich company is central IT service provider of one of the leading German publishing group. Ippen digital developed modern, multi-tenant Internet platforms and presented to various popular regional media, E.g. mercury, Westfalischer Anzeiger, and TZ.
Cooperation with TopLeague enables the Ippen digital the reach of TopLeague for the promotion of own brands or the online marketing of third parties. For this purpose, placements available are numerous logo integrations and attention-grabbing in-game. TopLeague directly on the editorial pages of Ippen holdings linked by reading the RSS feeds related to the local associations. TopLeague is within the framework of a microsite within the online appearances the respective media of the Ippen Group incorporated. The microsite is rounded off by reports, game information and a direct link to the page.
The aitainment provides the editorial content including game previews and earnings forecasts. The partnership aims to increase the range of the respective media and generating revenue from the reach marketing and attendance fees. Both parties benefit from an attractive revenue sharing model for the income of jointly generated user. With the Ippen digital the aitainment expanding the nationwide presence of their online games TopLeague on media portals.