Brazil Market

1. INTRODUCTION the tobaccoism represents in the present time the most serious problem of public health that the majority of the countries faces, for its effect proven in the sprouting and aggravation of sets of ten of illnesses. The tobacco is factor of risk for the four main causes of death in the whole world, between them, cardiac illness, pulmonary chronic obstrutiva, cancer and cerebral vascular accident. The tobaccoism is considered by the World-wide Organization of Sade (OMS) the main cause of evitvel death in the whole world. As statisticians of the OMS esteem that 1/3 of the adult world-wide population (1 billion and 200 million people) either smoking, and that of all the masculine population, tabagista 47% either, while in the feminine population this index is of 12%. To each day, about 100 a thousand young they start to smoke in the world and 80% of them live in developing countries. In Brazil, some factors contribute for the experimentation and the initiation of the tobaccoism between young.

The Brazilian cigarette is one of more cheap of the world, the low prices of cigarettes represent a facilitador element of the access and, thus, the experimentation and the initiation in the tobaccoism. The illegal cigarette market (contraband and fake) places in the market still more cheap cigarettes of what the vendidos ones in the legal market (INCA, 2008). All and any action directed to the control of the tobaccoism must have a focus very beyond the dimension of the individual, searching to accumulate of stocks in such a way the social 0 variable, economic politics and that contribute so that as many people still start to smoke, how much the factors that those who if had become dependents stop to smoke and if they keep abstinentes (CALVACANTE, 2005). Exactly being as the bigger producer and the exporting greater of tobacco, Brazil has obtained to develop action for the strong and including control of tobaccoism Cavalcante, 2005 apud (AMERICAN CANCER SOCIETY, 2003).

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