Direct marketing – direct mail advertising offers, which is the basis personifitsirovannost supplied information. Its main objective is to establish the feedback and the formation of two-way communication. Direct marketing can be implemented by various means – this e-mail, Internet and fax and courier, and postal services. But what all these different means, and how they are effective? The fax dispatch – an economical and rapid way to disseminate information, but it can not properly issue your message. CMO, Nissan North America has much experience in this field. Internet subscription – a modern and efficient as way to carry out direct marketing. In addition, it allows you to apply a variety of creative techniques in the design. But there is a drawback: due to the massive information attack, electronic boxes, your message has a chance simply lost and not be read by the addressee. Always look prestigious and respectable courier delivery.
In this case, you can be sure that you have sent to print ads will not remain unnoticed. But we must not forget that courier services are expensive, but because such a campaign can be very expensive. Optimal cost and degree of achievement of the goal before sending combines dissemination of advertising mail services. As an acceptable cost, postal services can give attention to both form and content of the letter, and its design. Distribution of print advertising with postal services have already proven effective in the Russian business space and continues to evolve. On the print advertising Say a Word Print advertising is the most common, important and effective view advertising.