Eastern European

Also in Hungary is the online trading in the steady upward trend. While 2011 already about two-thirds of all residents used the Internet, the percentage of online buyers of the population was significantly. Nevertheless the B2C E-commerce increasing sales here annually to a medium-sized two-digit percentage, which is due in part to the popularity of the online coupon seller. In this area 2011 online coupon merchants Bonusz Brigad achieved the highest revenues, followed by coupon Vilag and Napi tip. Slovakia with higher B2C E-Commerce growth than many other countries in Eastern Europe online trading in the Slovakia grows relatively strong compared to other Eastern European countries. Especially young people here actively make online purchases. Most clothing and sporting goods, as well as household goods on the Internet were purchased in the year 2011.

Food were, however, no product category purchased frequently on the Internet, what but not could discourage the British supermarket chain Tesco, one in October 2012 To open the online grocery market in the Slovakia. In Bulgaria, the proportion of Internet users as well as the share were due to online buyers significantly behind other countries of Eastern Europe. Online trading is concentrated here 2011 especially on the South Western region of the country. Croatia are purchased mainly clothing and sporting goods, as well as books, magazines, and E-learning materials on the Internet. In Estonia, event tickets, however, represent the most popular product category in online trading. In 2011, B2C E-commerce grew sales in Greece only have half as much as in previous years, with the number of online shoppers between 2010 and 2011 grew more than in the years before that.

In Slovenia 2012 already barely a third of the population used mobile devices in the first quarter, to go on the Internet, but only a low single-digit percentage of all online purchases using these devices was made. The online trade in Eastern Europe is on growth rate, with most countries there achieve annual sales growth between 10 and 45 per cent, as the secondary market research company yStats.com from Hamburg in his report “Eastern Europe B2C E-Commerce report 2012 ‘ notes. With regard to the online shopper penetration are significant differences in Eastern Europe, where countries such as Russia and the Slovakia are significantly developed as such as Bulgaria and Romania. For more information about the report. The Hamburg-based company with an international orientation focuses on the secondary market research. yStats.com provides both market – and competition reports as well as customized Research services. Customers include leading companies in the areas of B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banks and management consultancies.

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