Marketing At A Glance

with the online benchmarking of German benchmarking Center (DBZ) Berlin – In October 2009 the DBZ launches the two online benchmarking marketing budget and advertising budget for small and medium-sized companies, who want to future-oriented set up their marketing area and thereby position itself when compared with other companies. Companies face the challenge are regularly provided to adapt their marketing strategy to the market needs and accordingly to define your marketing and advertising budget. The comparison with other companies on the basis of benchmarks, such as establishing advertising expenditures in the area of consumption or trade, enormously simplifies the planning of financial resources. The idea behind the online benchmarking of DBZ. “Easily and quickly via the Internet company from October 8, 2009 at the can benchmarking marketing budget” and advertising budget “take part and so on easy way comparison values for your organization.

After entering the contact information on the DBZ Web site, the point of contact of the company gets access to the Online questionnaire via email. Can answer questions like any common employees and consult, to the validity of the values to check and comparability to make sure. “, said the leader of the DBZ Michael Grau. where appropriate The results of the standardized benchmarking are provided with appropriate individual evaluation for the individual companies this year by email. Learn more about the online benchmarking of DBZ, as well as an overview on currently running and scheduled benchmarking, see online-benchmarking.html. Your contact: Michael Gray Leiter of the DBZ Tel.: 030-3 907 907-43 fax: 030-3 907 907-11 E-mail: German benchmarking Center (DBZ) at the Institute for Prozessoptmierung and information technologies (IPO-IT) GmbH Boxhagener Strasse 119 D-10245 Berlin German benchmarking Center (DBZ) is the competence centre for benchmarking of the Institute for process optimization and information technologies (IPO-IT) in Berlin.

We support Companies and organizations for benchmarking projects and studies. Our services include the planning, organization and monitoring of the whole benchmarking process, from the idea to the implementation of the measures. As a focal point for benchmarks, we provide comparison figures, providing a realistic position.

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