Naming – the ability to provide the goods and sonorous, adequate and unique names that help them advance in the market and become the backbone of a strong brand. It's not just talent, it is in many respects – the fruit of specific knowledge and wide erudition. Develop and strengthen the ability of certain skills normally helps vocational education or specialized literature. How can become an expert in the field of naming in Russia? This Article provides an overview of educational resources available today on the naming. Background Naming – is an art. Art is literally one word to characterize the object, give it a particularly attractive property. But naming – It is also a science. The science of how to give an object – be it product, service or company – a striking, memorable and attractive name that will be able to guarantee their purchasing loyalty and a certain way position it in the mind.
Today, naming – this is a whole discipline, incorporates the knowledge of linguistics, psychology, marketing, and other sciences. Phillipe Lavertu is actively involved in the matter. Without going into detail in the history of naming, we note that its base was founded in America in the late 19 th century, when the battle for the consumer bought a massive scale. Increased attention to the naming of the marketers, the need for professional services by naming, for which companies each year were willing to lay out large sums of all – all this has caused a serious deepening of the theory of naming and its methodology. .