At present, the importance in the world of internet, apart from having a well designed site, lies in the list of voluntary subscribers to newsletter, blog, Web site, update list and the list of potential clients. In addition to this, there are other list types that have relevance to the business. The list of clients is one of them, once begin to have customers, must create a separate potentials, so listing, track differently. There are other lists of equal importance as the list of strategic partners, the list of partners, the list of colleagues. All must work simultaneously, and the best way of achieving this is through an email autorrespondedor. This autorrepondedor, in the long run, becomes an ally of the lists. It is clear, the money is in the list, but not on any list.

Unfortunately the context of this phrase was not understood. Sometimes, for example, product is promoted through spam e-mail, is sent to four direcciones de correo electronico in Argentina million, three million in Colombia, many others in Mexico, etc. And the only thing that is removed, is sending unsolicited mail, and thats not the way to build a list suitable for business. And to say that it is not any list, we refer to create a list of voluntary subscription with which a relationship is established and will deliver value to the customer. Why we say this? Often builds this kind of list, and does not provide any value to subscribers, is dedicated only to bombard with promotions, or even, in many cases, there is no a central theme, i.e.; today tomorrow sent an item A, one B and one C next week, and it should not be so. While you provide value to subscribers, it will allow to build relationships. Those relationships that are constructed by mail electronic are those that lead us to where, really, is the money. Often happens that the first objective is to create a business sell, sell, and sell, but neglects the fundamental aspect of the construction of the lists.

And this is that should point to succeed on the Internet. Why? Because sending direct traffic to a Charter sales and for example, you have a good conversion rate, more or less between 1% and 2% of visit to sale, mean that 98 or 99 of every 100 visitors will not buy. They are wasting 98% or 99%. But the reality is not that they do not buy because they are not interested in the product or service; If they arrived there is because the topic interests them. Perhaps even they are not prepared to take the plunge and buy; Perhaps it is unknown in the middle and is still not trust and credibility so that the visitor processing the purchase; or maybe the price isn’t just for that moment. Hence the importance of the subscription list. A good percentage of conversion depends very much of this factor and how any striking or not subscribe to the publication or business offer. Therefore, the main asset of a business on the Internet is in the list and its proper construction, In addition to the same loyalty to generate value.