“Images and graphics, in the old” and title “tags need to be added. Flash animations, however, should completely be avoided. A related site: Steve Wozniak mentions similar findings. The HTML code should be as simple as possible. And the most important: the content (text) must contain the relevant search terms in a certain density. It is important, and for the search engine optimization of particular importance that the texts containing the relevant search terms not only in a certain number, but also fit the text content in the context of the used keywords. A mere list of search terms is considered not relevant and can have exactly the opposite effect! The second part of search engine optimization the Offpage optimization, revolves primarily around the so-called backlinks. This means references (links) from other sites pointing to your own page.

Depending on more other pages refer to a page, ever more relevant or important it is classified by the search engines. For a successful search engine optimization is not enough but, draw as many links of any sites on its own side. The robots today also check whether the linking pages also themed (see keywords) fit to the target page. This, however, is link not equal to link. Search engines evaluate the links and the pages from which they originate. Google for example measures the value of Web pages according to a special (secret) process and expresses them with the so-called PageRank. This review, affects the weight of inbound links.

“The higher ranked a linking page is, ever more relevant the own page is viewed. This is a decisive factor for search engine optimization. the company Uhrig shows all aspects and details of a successful search engine optimization on her blog. On the page search engine optimization / explains the crucial first step in the search engine optimization professional keyword research in detail.

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