Strategies should be used diverse and multiple-choice, like the eternal rival of Coca-Cola and Pepsi-Cola, but in a particular place in a single time interval is used, one impact on the implementation of which is spent as possible amount of energy and resources. In addition, it should be remembered that the company brand has advantages compared to just company and in the future should strive to ensure that your brand has become known for Buyer’s brand. Campaign to promote the brand never ends. Here, Hyundai expresses very clear opinions on the subject. To come up and pick up the brand for the right idea is not easy, but even more difficult to stick with it for a long time, because brands simply can not stand still. They have to keep all that customer loyalty that arose during the existence of the brand, and constantly changing, keeping pace with the times.
The most striking example be of the “Registry”, providing services for the maintenance and storage registers corporations. As one of the oldest players in the stock market, “Register” for a long time, his emphasis on professionalism, quality service, privacy and a great experience, all of closest rivals declare all the same. After analyzing the situation, the company’s management identified the main reason for the stock societies transmit their registers specialized registrars. This reason is the trust that clients have their registrar, and that depends on several factors, such as privacy, independence, quality, professionalism, individual approach, etc. As a result, the basis of the communication interaction of the registrar “Register” with their customers went to non-verbal message that he can be trusted. Changed and the company slogan “One set” when used in this way highlighted the large number of branches in any of the client can perform the operation, but now a new slogan “Open Society” Register “- Symphony trust, “stressed individualism and registrar that connection that develops between the registrar and the issuer. One of his colleagues on behalf of Michael, who has been producing ice cream in town Petrozavodsk, I heard a very interesting phrase: “We produce a high quality ice cream that it does not need advertising.” Indeed, the company has made great strides in the field of lactation and reduce cost of production, but against the total price increase for milk powder and the arrival of the Russian market for foreign brands, domestic ice-cream, these achievements would not be able to help them compete.
As a consequence, not having their company marketing department, there are no prospects for increasing market not only in Russia but even in his hometown. So to summarize – the modern marketing department should collect information on competitors and not give them the opportunity to safely exercise their competitive advantage without our participation. In addition, marketers need to monitor market trends and critically examine the firm for strong and weaknesses, as well as places occupied by the market. Based on this information being put into practice those or other marketing strategies to increase market share. And of course, need to work closely with PR and advertising departments, without which it is difficult to form a positive image of the individual companies to achieve product recognition and thus secure additional features compared to competitors.