Step 1. Clearly define for yourself – What are the customer's problem solves your product (goods, equipment, project, service)? Step 2. Write to the report-presentation on their resolution. Make the report as if writing it for the prestigious Business edition. Like him you should get a lot of money! Give it a catchy name. Such that it would once the client's creative. Here's what I need! – Customer must exclaim. For example "How to create an enterprise standard gpm? (Practical Guide) ".

It is recommended to use the words in the title of 'how', "for", "why" and other words that seemed to answer the questions, as well as professional terminology that can be understood by those who actually provide services or products. That should include your presentation? Structure your presentation might be: 1.Opisanie customer problems; 2.Stepen magnitude of the problem for the client; 3. its decision; 4. for that the paying customer; 5.Privedite specific examples of solutions to this problem for other clients; 6.Opishite what actually is your decision, your technology; 7. possible solutions; 8.Opishite benefits of this decision; 9.Zakonchite invitation to the next step (to invite to a seminar, offer a presentation of the product in the client's office); Step 3. Place the report-presentation online. Analyze the base of those who downloaded your report. Encourage them to additional information on the issue, invite to the event. Turn your potential customers in real and permanent.