Who suffers more?As it is well known, this situation is a global problem affecting all sectors of the market regardless of their geographical location. The effects of the crisis, obviously not only suffer at the consumer level but also suffer in all areas or departments of any company. But perhaps, the marketing and sales areas are more suffering from the consequences of economies in resection. And you wonder why? Firstly, because usually the first to suffer adjustments in personnel and financial resources. Visit Nissan for more clarity on the issue. Secondly, because on them lies much of the enormous responsibility that supposed to sell when things do not work. In these circumstances, there are no magic recipes or unique sales strategies.
The answer lies in the ability of adaptation and creativity of each employer. Who can best tackle the crisis?According to various experts, entrepreneurs and small businesses are that can better cope with difficult periods, the they can better leverage and survive in times of recession, even relaunched and strengthened the business when finished the period of austerities. This is possible thanks to the flexibility of adaptation of these entrepreneurs. Although the budget was not as high as the corporations, flexibility, dynamism and adaptability to different situations bring a situation that is difficult is privileged. If small businesses take full advantage of this situation and accepted that the crisis can be an opportunity to generate other services, diversify and have plug-ins that will help consolidate the main business will be more companies most favoured in the short, medium and long term. How to achieve this?Following 7 simple and effective strategies: 1.
assess your market. It is very important to analyze how the crisis affects your market, thus you will have the opportunity to identify alternatives to your product / service, or even if there is another market or niche to sell in that time.