– But in most cases in the shampoos are substances that are a little dull the sensitivity of the eye. Thus, one can "outsmart" children's tears, which just about ready to splash. " On the composition of all children's shampoos are similar to each other. Just one producer of added vitamin B and the other – chamomile or calendula, oats or linden flowers, or germ oil wheat grains. List of anti-inflammatory and softening additives for baby shampoo is limited.
After all, the task of these products – clean hair. They are not waiting for any additional properties, such as giving light and volume to get rid of dandruff, etc., which are characteristic of adult shampoos and chemicals required in the composition. Monitoring Alla Skvortsova, head of the certification body "Parfyumtesta" modern baby shampoo is less foaming ability. This is confirmed by the producers. "The least irritating shampoo can be identified by the fact that it does not form a rich foam, – notes Anna Vzdornova – the presence of abundant foam does not indicate a high detergency. Soft foam cleaning substance barely, but clean with no worse. " Alla Skvortsova said that a few years ago, authorities Certification is often reject arriving at the Russian market for children's shampoos microbiological, and now production is more qualitative.
Packaging baby shampoo, as well as all child beauty – serious problem for manufacturers. On the one hand, I want to release a product that will serve as a baby bath toy, but on the other – a complex package can be significantly expensive its means, and shampoo all the same product disposable. Already gone are the days when bottles in the shape of duck or teddy bear for a long time stayed in the bathroom after the shampoo was long over. However, attractive packaging still attracts attention. AND parents are unlikely to be denied the pleasure of your child to wash his head, say, shampoo, Pikachu. The form of this and other cartoon characters markets its products company Air-Val International. Many companies use well-known heroes cartoons on the labels of shampoos. Drawing on detailed annotations mother, convincing her to a high quality product, and the kid – bright packaging, the company can count on the fact that preference will be given it its products. Promotion of children's shampoo – not easy. And for him to be creative, not all producers under force. For example, the symbol of the brand to make a hero or a television cartoon, as entered Concern "Kalina" with "Drakosha." Produce sets of gifts, to invent all sorts of action. So far, most manufacturers of shampoos are not very active in fighting for children's hearts, hoping that will attract kids original packaging or a famous cartoon character on the label. But children are children, and they are always grateful to react to something original and made specifically for them.