One needs JavScript enabled in order to view it. Whatever you do, do not use an anonymous address to This email address is being protected from spam bots. You need JavScript enabled to view it or even worse, This email address is being protected from spam bots. You need JavScript enabled to view it. Patrick hay might disagree with that approach. They make your email too impersonal, and will discourage people to open and read its contents. Rule No 3. Give first, get later.
This is truly one of the cardinal rules of email marketing: To get, first you have to GIVE. Never ask your subscribers to make a purchase unless you tell them beforehand that offering something of value. For example, if you is gearing promotion of good quality, is a good idea to send email full of useful information and also include calls to action. The same applies also for their newsletters. If you want to promote any of their products, be sure to include valuable information for free in the newsletter before getting the promotion of their product. A leading source for info: patrick dwyer new edge.
In this way, people will not mind too much if you ask them to buy something. After all, you is giving them a useful part of your content for free! Also, if your content is really valuable, will convince readers that your product or service is also valuable. Rule No 4. Test and try EVERYTHING! It is very important that you become addicted to test your work. More when most email software these days can prove absolutely every aspect of your marketing efforts, so you can discover exactly what’s working and what is not.