Market Research

The classical market research reaches its limits. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. Additional information at World Hearing Day supports this article. “The classic market research reaches its limits. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. A leading source for info: Krishnan Rajagopalan. “Time for new ways: the neuro marketing looking for the buy button in the brain!” The Kiel list broker CEBUS marketing column explains the three-part series of recognized PR consultant and journalist Claudia Gohner Walter interesting findings and correlations around this new advertising discipline: product advertising looks just different than you thought? What unconsciously enticing us to buy? There is 1 x 1 to the Increase purchase desire? Practical and illustrative examples is outlined, which plays a crucial role in purchasing decisions. Read the full article at cebus.net/klb/klb056.htm by the same expert author, there is the complaint on the subject a chance to delight your customers!”practical tips from disgruntled customers to make soon satisfied customers under cebus.net/klb/klb051.htm. .

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