Time, put yourself in the skin of the potential customers! Perhaps not quite so easily, but you dare go! The customer finds exactly what you offer. Even more than that! What you offer fits the customers like the lid on the saucepan. It fits perfectly. The customer has not the need perhaps today still, because it is still supplied. But tomorrow, the world might have very different looks.
Now he has suddenly needed. And he remembers that he has read some articles from your home. And also the one or the other blog post. And he received a sales letter ever from you. And now that his need is concrete, he will remember you and send you to a specific question. Do you now understand the importance of a permanent reporting? Of the sowing and harvesting – Markus Grossmann / pixelio.de maybe you know the old Natural law of sowing and reaping. Every farmer knows it and not even the most stupidest among them would be contrary to this Act.
It says simply: you will reap what you sow! Will you have to sow wheat, you will reap wheat. Will you have to sow maize, you will reap corn. Sounds but logically, or not? Since you agree yet, or not? YES! And yet this natural law is neglected too often inexcusably in companies. There, you think you could new customers “harvest”, without “sow.” In other words: The new customers just come without that one must do something for this. You actually think that would work? I don’t think so. Rather must also “sown” are. And something else when sowing is the permanent coverage? Do you understand now? Permanent reporting – we can call it as content marketing or PR – is nothing more than sow. And at some point the seed will go on and be new customers “harvest.” But, now comes the big but: If you do not sow today,. will not reap tomorrow. Makes sense? Therefore, Begin today with the seeding and start the production of content with this starter package.