Planning a marketing strategy for your business needs to incorporate an analysis before you begin.  Ask yourself the following questions:

a)      What message PRECISELY do you want to send out to clients/potential clients?

b)      What are you trying to get from your clients (i.e. gaining an interest in your product/service; passing on your name to others, etc.)

c)       What is your budget for this marketing strategy?

d)      Does your plan call for a strategy for short-term, long-term or a combination of the two?

e)      What resources do you have available to you to implement this strategy?

In addition, some techniques to be used to implement your strategy include:  discussions/focus groups; feedback from clients anonymously; surveys and questionnaires, etc.  Use some or all of these to ensure you have the best marketing strategy for your personal business.