Presented Smartphone fair app for efficient visit of the IFA on the largest trade show for consumer electronics and home appliances again innovations and firsts are worldwide, which will affect people’s consumption behavior in the future. The IFA once again in this year, shows that the digital revolution is everywhere. The motto faithfully presents the visitors two apps developed specifically for the fair by Heidelberg Mobil International GmbH, aimed at helping the participants visiting the fair. The official IFA 2012 app contains important information about the fair, their opening hours and events, as well as information about the ticket sales. A list of exhibitors and their product categories makes it easier to track of the fair offer. In the list of exhibitors, visitors will find all the contact details, the Smartphone address book add with one click. With a bookmark function can still favored exhibitors in the my section of the app store and are thus always quickly found. For an optimal “Preparation of the IFA can advance by home visitors on the IFA virtual market place (IFA Web page) can browse and add exhibitors as favorite”.

After registration, this data with the app on the phone can be synchronized. App navigation fast at the finish of the interactive map of the IFA app enables visitors to call each floor separately. In the map the user can zoom in a 2D or 3D map view. In addition, a routing function simplifies finding your way on the fairgrounds. IFA event app the IFA event app provides an overview of the entire program offer. A list of categories consists of the many exciting events according to event types. Again, interesting events can be saved again as a favorite and then is available in the my area to retrieve available. Features IFA app 2012 exhibitor directory bookmark function synchronization of my range with the IFA virtual market place categories directory sorted list of all original equipment manufacturer (OEM) and original design manufacturer (ODM) Exhibitor name or category 2D and 3D map view multi-storey building plan location positioning with map click or search for exhibitors General information (IFA, registration, visitor – and travel service, etc.) Global search language: English features IFA event app 2012 program directory sorted according to events taking place in the near future or date of exhibitors with reference to the official IFA app 2012 bookmark feature 2D and 3D map view multi-storey building plan global search General information language: German platform native iPhone app native Android app Web app for all smartphones and Tablets Tatjana Rudi

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