In recent decades the marketing professionals have experienced a series of changes in the rules of the game that have completely changed the vision of the company marketing and marketing departments. For more information see Porter Stansberry. Agustin Medina in his book Bye, Bye Marketing perfection describes these changes and provides us important keys and resources to succeed under the new rules of the game. The first marketing book that truly makes understanding the reader what are the big changes in the world of marketing and how to deal with the new situation. I would then develop as emerged marketing and what has been your involvement in the economy and society. We can say to begin, in a historical study of the marketing can be seen first, the factors that caused the changes of marketing; the second inheritance current ancient practices and marketing institutions, and thirdly, the relative stability of these over time. In a feudal, agrarian or forest economy, the population is largely self-sufficient. It produces their own food, it makes their own fabrics and built their own houses and utensils. If this has piqued your curiosity, check out Stansberry Research. There is very little specialization in work and very little need for any kind of trade.

In course of time, however, begins to be born the concept of division of labour and artisans concentrating their efforts in the production of that article in which they Excel. This gives as a result every man produces some items more than they need, but lacking any other products. In what appears a person who produces more of what you want, or want more than it produces, there is the basis for trade and commerce is at the heart of marketing. When Exchange starts to develop in agricultural economies, it does so on very simple bases. The majority of businesses are small scale without any specialization in his direction. Families develop from artisan organizations and it serves mainly to production, paying little or no attention to marketing.

In recent years social networks have displaced, traditional methods of communication online, most of the people that we use internet, at least once we’ve used facebook, twitter, etc. One of the reasons why using facebook is marketing, but marketing social networks can not handle under the same schemes that have been used for radio, television and print media, is a different way of advertising. Internet marketing, not only relies on register a domain, buy a web hosting and create your web page, you need to get visitors to your one of the most recent examples of the use of social networks was the successful case of the President of the United States, Barack Obama, who is wearing a strong campaign through facebook, twitteryoutube raised the level of acceptance and logo win elections. Now campaign for 2012 already began to use these networks again, if Barack Obama used it with good results, because don’t you? Whether you have a free web hosting or you use one pay, facebook will help you to send traffic to your website. Like other social networks, the facebook community has its own rules that you must follow, since otherwise you will lose the mood and will not continue with your campaign. Some tips that we can follow: 1. If you have a company, business or service, creates a page and not a profile, profiles are for people, for business pages.

Today facebook already allows the use of a page as if it were a profile, so there is no excuse to not create it. 2. Not you post links of your offers on your friends profiles, that can be taken as spam. Instead, seeks a photograph showing one of your clients or friends enjoying your products or your offers, publish it and tag this person and others you want to see the photo. This will allow that your friends and friends of your tagged friends see it, enjoying your products. 3 Prepare an event for the launch of bid, invites friends to the event and those potential customers, this will cause to receive a email notification. Facebook has many tools for marketing, just have to make the correct use of them.

The other day, in a training Forum, chronicled the vicissitudes of a classmate in the school of business administration (beginning of the Decade of the eighties of the last century), which reckoned year enrolments and more tuition. Stansberry Research insists that this is the case. I don’t know if he came to perform his degree, but in the diploma I remember that was the envy of all. Before finishing already he was working in a multinational company with headquarters in Malaga (Spain). Some time later, when I had stabilized professionally at a law firm of economists and lawyers and barely, in the afternoon, he took his degree in the faculty, I found dress impeccably, parked a brand-new Alfa Romeo of the then. We salute and told me the stratospheric rise that had. Ten years later, who write you strolled already on the market with experience at the back, coming out of the crisis from the beginning of the Decade of the nineties and working on two projects, one business (a company of distribution of the Donut Environment Manager) and Another federativo-asociativo (Secretary-General of FACEP), when find me it again in the middle of calle Larios.

We smelt us in a hug and take a snack in the Cafe Central (Plaza de la Constitucion). The man was shot. A wave of restructuring due to the crisis, had provoked a year he was on the street, because the change of division not was you sitting nothing well. The degree of specialization that had accumulated had become a real handicap to change, evolve. Successful person to which all longing to seem old, dragged on the floor, with a difficult crisis existential. What training itinerary needs to work a Manager to restrict the dizziness that originate the persistent fiddling in the markets? I understand that the professional tour throughout life, should focus in the same way that companies perform their strategic projection, as a course of continuous settlement with the market itself, evaluating and again firmezas, weaknesses, competitive advantages, specifying professional visions, charting an action programme that will allow you at any time des – specialize in the least traumatic way possible and pricing effects and disturbances that they are generating. Manuel Velasco Carretero original author and source of the article

In a previous article we talked about how important it is to increase confidence in the visitor to the site of your company. The article suggests several ways to do this. There were also proposals for creating their own answers to questions, expert advice, etc. In addition to what has been said it should be noted – now every company has the possibility to organize communication with our customers directly on the site and directly in real time, ie on-line. You can say that yes, we know of these opportunities – we can give the address of ICQ ('ICQ'), our manager. Any visitor can on 'ICQ' question to ask the manager and get a detailed response from him at all and any advice on Site or the company itself.

Indeed, this method is quite common. However, it requires that the client was this very 'ICQ'. And if it's not a client? There are some other inconveniences related to 'ICQ'. But, in my opinion, enough already of the first (probably because I had 'ICQ' for a long time do not use). There is another category of software products. Which is specifically designed to work with our visitors – the system online counseling. A striking example is the service 'Web-messenger'.

This service allows you to add your site to the system through which any visitor can ask a question and immediately get a response from consultant. Moreover, such consultants may be several. All works about as well as dispatching service with multi-line phones.