Therefore, in this case, the most would be reasonable to find a salesperson who has experience with your target audience, let alone sell it he will be able to absolutely everything from seat covers for the tanks and multi-spindle lathes and finishing software software for accounting companies. Why? Very simple: he knows how to work with your target audience, how to find out their needs and how to build a relationship with her. That is why such a manager can always offer Your target audience exactly what it needs. 3) Sales Manager – is a talent, gifts from nature, and the profession can not be learned if a man has no innate talent for effective sales. Let break this stereotype by practical observations. Long-term experience shows that, subject to corporate standards designed sales and internal motivation of the employee absolutely anyone can become a successful sales manager.
You can conduct this experiment and see for yourself in this. In the third section we will explain why we should start with before the selection of sales managers. Part 3. How to make portrait of the ideal sales person? Before proceeding to a set of sales managers need to make it clear portrait, which must include the following items: the client-product matrix This matrix is a table and illustrates the features of your company's sales, namely, what product and what the customer by selling your company. This will allow you to understand the knowledge of the product and experience with what the target audience should have when selecting a candidate for your vacancy.